Our purpose and goals
We stand at the intersection of sports and technology
NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within our two groups: Youth & Recreational Sports, and Golf.
Our purpose
We INNOVATE the future of sport to help partners GROW and increase participation across all levels of PLAY
Our goals
Why we do what we do
To improve play
For every sports leader, athlete, operator, coach, family, and fan
To connect organizations
To their local sports communities and beyond
To equip sports businesses
With software, services, and tools for growth
To inspire athletes
And provide equitable access to sports for all
To empower fans
And enhance events through expert insights and global reach
To serve communities
Through partnerships, investments, and grassroots initiatives
